2023 Press Releases


Global Hotel Alliance Reveals Destination Hotspots for 2024 and What’s Motivating Travellers to Visit Them
Dubai, U.A.E., November 29th 2023 - Global Hotel Alliance Reveals Destination Hotspots for 2024 and What’s Motivating Travellers to Visit Them

Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has revealed the most popular destinations for 2024 and what is motivating travellers to visit them.

The Best in Global Travel for 2023 Celebrated at Star-Studded Ultras Awards Ceremony in Dubai
Dubai, U.A.E., November 22nd 2023 - The Best in Global Travel for 2023 Celebrated at Star-Studded Ultras Awards Ceremony in Dubai

The world’s leading hotels, destination, airline, airport and cruise line, as voted for by the 25 million globetrotting members of the GHA DISCOVERY loyalty programme, were unveiled at the 17th edition of luxury travel awards ceremony, the ULTRAs, on Monday 20th November 2023.

Global Hotel Alliance Q3 Performance Peaks Across the Board; Remains on Track for a Record Year for Revenue
Dubai, U.A.E., October 23rd 2023 - Global Hotel Alliance Q3 Performance Peaks Across the Board; Remains on Track for a Record Year for Revenue

Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, with 800 hotels across 40 brands in 100 countries, is on track for a record year, with 2023 room revenues, room nights and total domestic and international stays year-to-date (YTD) all consistently higher than its previous best year, 2019.

Global Hotel Alliance Enters Landmark Partnership with Luxury Cruise Line Regent Seven Seas Cruises
Dubai, U.A.E., July 18th 2023 - Global Hotel Alliance Enters Landmark Partnership with Luxury Cruise Line Regent Seven Seas Cruises

Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, is taking its award-winning loyalty program, GHA DISCOVERY, to the high seas after entering a landmark partnership with Regent Seven Seas Cruises (Regent), the world’s leading luxury cruise line, based in Miami, Florida.

Global Hotel Alliance Reports Another Strong Quarter to End H1 on a High with Even Sunnier Conditions Forecast for Summer and Beyond
Dubai, U.A.E., July 14th 2023 - Global Hotel Alliance Reports Another Strong Quarter to End H1 on a High with Even Sunnier Conditions Forecast for Summer and Beyond

UAE-headquartered Global Hotel Alliance, the world’s largest alliance of independent hotels brands, has reported stronger-than-forecast H1 2023 results, with room revenue in its GHA DISCOVERY loyalty programme up a remarkable 122% year-on-year by the end of Q2.

Global Hotel Alliance Kicks-off 2023 in Growth Mode as New Hotels Join Portfolio and Q1 Results Prove Travel is Back to Pre-Pandemic Highs
Dubai, U.A.E., May 08th 2023 - Global Hotel Alliance Kicks-off 2023 in Growth Mode as New Hotels Join Portfolio and Q1 Results Prove Travel is Back to Pre-Pandemic Highs

UAE-headquartered Global Hotel Alliance, the world’s largest alliance of independent hotels brands, has kick-started 2023 with accelerated growth, with 16 new hotels joining its portfolio and performance figures meeting or exceeding pre-pandemic levels in Q1, driven by continued appetite for international leisure travel.

GHA Discovery Wins Best Up-and-Coming Programme for TWO Regions at the Freddie Awards 2023
Dubai, U.A.E., May 05th 2023 - GHA Discovery Wins Best Up-and-Coming Programme for TWO Regions at the Freddie Awards 2023

Global Hotel Alliance (GHA), the world’s largest alliance of independent hotels brands, announces the win of two 2023 Freddie Awards. GHA DISCOVERY is the first programme in their history to win the ‘Best Up-and-Coming Programme’ (called the 210 award) in two regions – Europe and Africa as well as Middle East, Asia and Oceania.

Global Hotel Alliance Stages Hotel CEO Conference in South Africa for the First Time; Highlights Upbeat Global Outlook and Trends for 2023
Dubai, U.A.E., April 12th 2023 - Global Hotel Alliance Stages Hotel CEO Conference in South Africa for the First Time; Highlights Upbeat Global Outlook and Trends for 2023

UAE-headquartered Global Hotel Alliance, the world’s largest alliance of independent hotels brands, is staging its annual CEO conference in South Africa for the first time, with the leaders of its 40 hotel brands representing 800 hotels in 100 countries gathering at Sun International’s The Table Bay Hotel from April 12th to 14th to discuss the positive global travel industry outlook in 2023.

Global Hotel Alliance Launches Green Collection to Highlight Hotels Taking Action to Protect People and the Planet
Dubai, U.A.E., March 23rd 2023 - Global Hotel Alliance Launches Green Collection to Highlight Hotels Taking Action to Protect People and the Planet

UAE-based Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has launched its Green Collection, bringing under one umbrella nearly 200 hotels, resorts and palaces operated by GHA hotel brands that are demonstrating their commitment to protecting people and the planet.

Global Hotel Alliance Reports Stellar 2022 Results with Room Revenue and Nights All Exceeding Pre-Pandemic Levels in Q4
Dubai, U.A.E., February 20th 2023 - Global Hotel Alliance Reports Stellar 2022 Results with Room Revenue and Nights All Exceeding Pre-Pandemic Levels in Q4

UAE-headquartered Global Hotel Alliance, the world’s largest alliance of 40 independent hotels brands, has reported robust 2022 results, with every performance indicator exceeding 2019 levels by Q4 – an indication of travel’s full post-pandemic recovery.

Global Hotel Alliance is Founding Member of Newly Launched Global Loyalty Organisation
Dubai, U.A.E., January 10th 2023 - Global Hotel Alliance is Founding Member of Newly Launched Global Loyalty Organisation

UAE-headquartered Global Hotel Alliance (GHA), the world’s largest alliance of independent hotels brands, has become a founding member of the new international loyalty entity, Global Loyalty Organisation (GLO).